Practically nothing has a more immediate or lasting effect on the financial success of any website, than the keywords the page is optimized for.
If a site is not getting any visitors from the search engines, just modifying the keywords the web page targets can have a stunning impact. But getting more traffic from the major search engines is no assurance that the traffic will produce any earnings.
The important thing is by using proper long tail keyword research to discover keywords which are not only found low competition, but which have commercial intent.
People using search engines will be in one of these brilliant three categories:
1) Simply just browsing the internet without any real intent, or at the initial stage of research where they are having a look at what is accessible.
2) Exploring the options available and are searching for the best service or product which matches their wants.
3) They know what they need and are looking for a place to buy it.
The better the keywords (a web site is optimized for) are to the third class, the greater the revenue the page will produce.
Keywords in this third category are extremely specific and generally will not receive much traffic from the major search engines, but that traffic will appear on a web page with their credit cards out, ready to spend…
When performing long tail keyword research, don’t worry too much about how much times the keyword is used in the search engines. Concentrate on whether the keyword has high commercial intent and is very specific.
Here’s an example:
The keyword “acne” might get a lot of traffic but what accurately are the persons who type that into a search engine looking for? It could be these:
- What is acne?
- How to treat acne?
- How to spell acne?
- Is acne a problem?
- What acne cures are available?
- Do you know the best acne products?
- etc.
Consider these however:
- How to reduce acne fast?
- How to eliminate acne quickly?
Anybody who types those into a search engine prefers a easy solution to their skin issue. A web page which promotes an acne cure and targets identical long tail keywords is going to crank out a much higher revenue than a web site which targets a general keyword like “acne”.
So when creating a website, don’t get too hung up on how frequent a low competition keyword is used in the search engines, but do focus on the commercial intent of the keywords.
The ‘Easy Keyword Research’ Guide shows you the way in which to perform long tail keyword research to find money producing keywords that give you customers ready to buy, instead of freebie grabbers and information gatherers.
